How can you create a chatbot on Facebook? Step-by-step guideSummarizing, you can create a chatbot in Facebook whose artificial intelligence include keywords and predefined answers that you specify. For example, if you own a shoe store and the users write the term “Adidas,” you can configure the chatbot so that the answer includes offers with that word. Once they press “Get Started,” a series of keywords guide the customers through various procedures parting from the interaction, everything which saves them time and discards unnecessary options that do not lead to the satisfaction of their needs.ĭuring the dialogue, the chatbot uses keywords that the users write in the line of chat and interpret which of them they could be looking for. For that, they need to press the “Get Started” button. Upon clicking the “Message” button (“Message,” in the image below), the users see a chat window appear with a greeting or presentation of options, between which they can choose to obtain an answer according to their needs and start the dialogue. To begin the interaction with your chatbot, people must simply click the Facebook Messenger button available on your Fan Page. Through the Facebook Messenger’s API (Application Programming Interface), the chatbots can interact with people through texts, videos, images and buttons of call-to-action.įor example, a chatbot can help a user to reserve a turn, acquire a product, or realize an online request, amongst other possibilities. Now that you know its uses let’s see how a chatbot in Facebook works. That way, for example, it can help you answer technical questions about your products or location, or you can configure it to promote an offer or link, amongst other possibilities. To obtain the maximum benefit of a chatbot in Facebook, it is fundamental that you determine what its primary objective will be. Catch doubtful clients by providing the answer they need at the right moment.Offer basic attention without the need to pay a person to fulfill that role.Configure programmed questions, according to your different commercial objectives.Ensure loyalty with your clients by immediately answering their doubts.Add useful functionality to your Fan Page (which represents a great reason to follow you on Facebook).Answer their doubts at any time of the day.Provide personalized attention to your clients in real-time.Advantages of creating a chatbot on Facebook for your business Let’s see the benefits that having your own chatbot can provide to your business. To work, a chatbot in Facebook must integrate with the Messenger chat application, and operate from there. This way, it is possible to configure it to answer the public, according to the profile and exact needs of each business. So, a chatbot in Facebook is an artificial intelligence program, capable of “conversing” with people, respond particular questions, and automatically provide suggestions. The word chatbot is composed of two parts: “chat,” that means to converse, and “bot,” that comes from a robot. In its eagerness to provide more tools to businesses, Facebook has recently incorporated a new functionality: the possibility to implement chatbots in Messenger to respond frequent questions from the clients and satisfy exact needs. What is it and what is a chatbot on Facebook helpful for? Excellent! Well now, would you like to go a step further and ensure loyalty your clients with a customer service online 24/7? For that, you need a chatbot on Facebook! Here, we will tell you what it is and how you can create one step-by-step. Surely your business counts with a Facebook page to provide information to the public.
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